Entrepreneurs! Researchers! Small Business Owners!

Our newest database in the Ventura County eLibrary, DemographicsNow: Business & People, is the ideal resource for those in need of a comprehensive business and residential research tool.

DemographicsNow: Business & People provides in-depth demographic variables and trends through reports, maps, and charts. Use DemographicsNow for tools to find businesses and target populations for informed and timely decision making.

Begin at the Ventura County eLibrary > Business subject link. Click on DemographicsNow: Business & People and get started with the great information found in the "VIEW OUR TUTORIALS" link (see the red arrow in the screen shot shown). Take the step-by-step instructions to learn how to:

  • Generate a demographic report
  • Find businesses and people
  • Use maps to find your competition and choose a location for your business
  • Create a sales lead list
  • Access the 2010 Census Data
  • Assess the market and risk factors for your business